Virtual Reality | Augmented Reality | AR/VR Marketing
AR Marketing | VR Marketing | Marketing with AR/VR Technology | Engaging Customers with AR/VR.
This article explores how companies are using augmented reality (AR) and virtual reality (VR) in their marketing efforts, including interactive product demos, immersive brand experiences, and creative advertising campaigns.
What we can expect to see.
Interactive product demos - Many companies are using AR/VR to create interactive product demos that allow customers to see and experience products in a new way. For example, IKEA's AR app allows customers to preview furniture in their home before making a purchase.
Immersive brand experiences - AR/VR can also be used to create immersive brand experiences that engage customers in new and exciting ways. For example, Jaguar Land Rover created a VR experience that allowed customers to test drive their new car models from the comfort of their own home.
Creative advertising campaigns - AR/VR can be used to create memorable and creative advertising campaigns that capture customers' attention. For example, Pepsi Max created a VR experience that took customers on a roller coaster ride, and McDonald's created an AR game that allowed customers to play with their food.
Virtual events - With the rise of remote work and virtual events, AR/VR is being used to create more engaging and interactive virtual experiences. For example, the Cannes Lions Festival of Creativity used VR to create a virtual experience that allowed attendees to explore the festival and attend virtual sessions.
What to take away forom this.
These are just a few examples of how AR/VR is being used in marketing. As these technologies continue to evolve, we can expect to see even more creative and innovative uses in the future.
Comments